Marketing & Product Brand Documentation
Colors
Product and Marketing
I believe in the importance of collaboration between Marketing and Product teams. Maintaining a cohesiveness and accessable I strive to ensure pixel-perfect product documentation while also collecting and incorporating marketing branding to maintain a cohesive visual identity for our brand.
Establishing Core Branding Colors including everything from Pantone, to CMYK Color Pallet, RGB Digital Colors for Product and Tints and Tones to deepen the complexity of digital assets.
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Text
Product
Collaboratively established and documented all font family and classes used across the companies user experience.
Logos
Marketing
I had the privilege of being able to have some fun with my previous employer's logo. We had a collection of playful variations, such as baseball T-shirts and Star Wars-themed Christmas parties, to add some fun to the workplace culture and events.
Buttons
Product
Collaboratively built Product and Marketing button instances and documented the UI patterns and traditional layouts within the XD framework.
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Iconography
Product
Documented use of all icons within the system to maintain user cohesiveness.
Experience in Font Awesome and custom icons.
Form Fields
Product
Maintained and Documented all the different form fields. Including but not limited to sizing, padding & spacing, Static, Active, Focus & Hover States, Icons and Drop-downs.
Social Media
Marketing
We were not heavily involved in Social Media, But sales all wanted to maintain similar LinkedIn Banners, Email Signatures and basic imagry.